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Making everything count – our step-by-step guide//

Making everything count – our step-by-step guide featured image

When it comes to measurement and evaluation most people assume it’s something you don’t have to think about until the end of your campaign. Unfortunately, that’s not true, planning for measurement and evaluation should begin right at the start of the process.

So if you’re tasked with creating a measurement plan but don’t know where to start, fear not, our infographic below outlines the process step by step:


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Evaluating awareness: Making everything count Pt. 1

Evaluating Engagement: Making Everything Count Pt. 2

Evaluating Sales: Making Everything count Pt. 3