Good or bad, everything has been designed, choices are made, and balances are struck. Good design is the combination of insight, craft and natural talent, and done well acts as the visual glue that holds brands and marketing communications together, helping messages stick.
Colour, layout, typography, imagery, shape and structure combined in a way that pleases the eye, engages the brain, reflects the brand and rewards attention. Design that shapes ideas and gives communication form and function.
