Warmafloor Schools Mailing
It’s one of marketing’s ironies that the rise and rise of digital communications hasn’t killed off direct mail. It has – done well – given it even more cut-through as a medium.
Our mailing on behalf of Warmafloor exploited an identified opportunity – the Government’s plan to build 2000 new schools by 2020. Targeting individuals within construction companies who stood to pick up these contracts, we were able to leverage Warmafloor’s depth of expertise, evidenced in 1,300 completed school case studies.
First contact was a hand written and personalised letter (we found a company that does this), followed up by email, a really engaging mail pack which featured more key selling points, a puzzle, a digital timer, a competition and links to the campaign landing page warmafloor.co.uk/schoolmasters.
We further supported the campaign with a tailored PowerPoint for follow up meetings and a pencil case leave behind.
To date a £1/4 million in confirmed orders have been secured and over £1/2 million in new enquiries.