Hepworth Clay
Suffering intense competition from lighter and cheaper plastic pipes, our client Wavin briefed us to ‘hockey stick’ falling sales of clay drainage under their Hepworth brand.
We transformed every aspect of the brand and employed every channel at our disposal to deliver an ROI of £13 in additional sales for every marketing pound spent – in year one.
Based on some remarkable insight we ‘mined’ on a trip north to their quarries we quite literally unearthed a product that was more sustainable, stronger, more durable and, over time, more economical than any alternative.
Using a globally unique process, the pipes are fired to perfection. A line which became our campaign hook and the inspiration for everything that followed including a new identity, brochureware, POS, email, price list, exhibition stand, advertising, video and merchandising.
