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Global Action

As a provider of tailored educational trips, Global Action has a relatively short window to make their sales pitch to school teachers for the coming educational year.

But they do have a defined audience, making email an ideal comms delivery channel. As the company upgraded their CRM, we worked closely with their team on vital integration work; helping them with the adoption of SalesForce, integrating CampaignMonitor and providing training to staff on both platforms.

We then collaborated on campaign strategy and created a flexible template which better reflected their brand values and identity. From the off, delivery rates have improved as list quality rises, while greater testing and automation are future aspirations.

Global Action Case Study Image
Global Action Case Study Image
Global Action Case Study Image
Global Action Case Study Image
Global Action Case Study Image
Global Action Case Study Image
Global Action Case Study Image