Content is one of the hot topics in the digital arena at the moment and ‘content marketing’ seems to be on everyone’s lips. Many people are so excited to jump on the ‘content marketing’ bandwagon that they dive straight in and start creating content but whoa there, slow down. There’s a lot of information out […]
Did you know that the 17th July is #WorldEmojiDay? Big news eh?!? Did you also know: Oxford Dictionaries named ? (Face with tears of joy) its 2015 ‘Word of the year’? Twitter has recently launched emoji keyword targeting for Twitter Ads? Over 110 billion emojis have been Tweeted since 2014? Sony Pictures Animation is developing an […]
In his book Outliers: the story of success, Malcolm Gladwell suggests genius, or at least expertise in any skill, takes 10,000 hours of practice. My 20 years at Factor 3 totals roughly 30,000 hours at the creative coalface. So, in celebration of our 20th anniversary here’s 20 headline highlights. Not touching genius, but not bad […]
Before I get started, it’s best to take a step back and ask the question: why is account structure important? When starting from scratch with an Adwords account, it’s easy to get carried away with adding hundreds of keywords to try to cover all of your products, but without a thought-through structure this can quickly […]