Dear Microsoft
Today’s world is one of choice. Some are simple: iOS or Android? Collect or deliver? Sky or Virgin? Red or white? Daddy or chips? Some, more complicated: Tesco, Sainsbury’s, Asda, Waitrose, Morrison’s, Co-op, Lidl or Aldi? Reebok, Nike, Adidas, New Balance, Converse, Vans or Puma? And then there is the most basic of choices – […]
Past performance is a guarantee of future returns
Imagine working with an agency that truly gets financial services. Key Facts In financial services marketing, we are that rare animal – an agency that feels as comfortable with APRs, defaqto and compliance as we do with brand propositions, responsive web design and print ready-artwork. And, as our work with Lloyds TSB, Cheltenham & Gloucester, […]
Halifax and Top Cat: an unusual approach to mortgage advertising
Halifax Brand Strategy It’s unusual for a financial services brand to cause a stir with their advertising because of the strict guidelines the FCA imposes. But Halifax has done just that. Its recent television ad features a well-known childhood cartoon character: ‘Top Cat.’ While Halifax is not the first brand to capitalise on childhood nostalgia […]