What are headless Content Management Systems?
What is a Headless Content Management System? Traditionally a content managed system has been comprised of two elements – a backend for adding and managing the content and a frontend for displaying that content. These two elements have been combined into a single application, such as WordPress or Drupal. A headless CMS does away with the […]
Competitive differentiation: Seek and you shall find
Over our twenty years of branding and marketing practice, a consistent theme has been how many companies find it difficult to articulate a clear and differentiating positioning. The simple answer to the question ‘why should I buy your product in preference to that of the competition?’ What is it that you want to be famous […]
Evaluating Sales: Making everything count Pt. 3
Sales – seen by many as the ultimate measure of success. But number of sales alone is a dangerous metric to base future decision-making upon. True, the number of sales will tell you how many products you have managed to sell, but what it doesn’t give you is any context for those numbers. For example: […]